The research activity – scenario planning – sets out to define the blood donation scenario in Italy for 2027. The goals are: to identify organizational, communication and regulatory interventions aimed at establishing blood donation as a widespread social practice at national level; to promote the role of AVIS as the principle association for blood donation in Italy. The scenario will involve the following topics: raising awareness among the population and specific groups of the population on the importance of blood donation; boosting periodical donation; promoting the use of innovative technologies; creating donor loyalty; supporting the flexible organization of the donation system/process; supporting AVIS’s mid- to long-term sustainability, and the efficacy and efficiency of its services; increasing medical checks among the population to fight illnesses through the AVIS donation system; and standardizing and consolidating regional AVIS procedures. The study will be carried out using the CNR-IRPPS Policy Delphi methodology.
Defining the organizational, economic, regulatory and communication interventions for establishing blood donation as a social practice in Italy in 2027 and promoting the role of AVIS as the principle association for blood donation in Italy.