The research activity - scenario planning - concerns the definition of a scenario on blood donation in Italy in 2027. The cognitive objectives are: identification of organizational, communicative and regulatory interventions, aimed at affirming blood donation as a social practice widely diffused at national level; promoting the role of AVIS as a reference association for blood donation in Italy. The scenario will cover the following topics: sensitization of the population and specific population groups about the importance of blood donation; strengthening of periodic donation; promotion of the use of innovative technologies; loyalty of donors; support of the organizational flexibility of the donation system / process; support of the medium-long term sustainability of AVIS, and of the effectiveness and efficiency of its services; strengthening the clinical control of the population for the purpose of fighting diseases through the AVIS donation system; homogenization and strengthening of regional AVIS procedures. The study will be carried out using the CNR-IRPPS Policy Delphi methodology.